User Experience (Ux) and User Insight Platform
Ordnance Survey Limited
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Key details
Procurement
- 48000000 Software package and information systems
What happened
Ordnance Survey Limited awarded this contract to UserTesting Technologies Limited on 18 Mar 2025. The contract runs until 19 Mar 2027.
Description
Ordnance Survey (OS) is Britain’s mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals (B2G, B2B, B2C). Further information on OS can be found on our website http://www. os.
uk. Ordnance Survey Leisure Limited (‘OSLL’) is the consumer facing subsidiary element of the Ordnance Survey Ltd business. This means that whilst Ordnance Survey Ltd might be procuring and entering the contract, OSLL will also have the right to use the services procured.
The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS’ approach in a rapidly changing world.
Full description
Ordnance Survey (OS) is Britain’s mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals (B2G, B2B, B2C). Further information on OS can be found on our website http://www.os.uk. OS is focused on a customer centric approach to developing its’ products and therefore requires a customer insight platform and a user experience (Ux) monitoring software tool to understand OS’ user needs and behaviours and to test viability and value of new ideas and prototypes with a variety of user groups and the general product. The platform will be used by product managers, the Ux team and marketeers across both OS’ Consumer and Corporate teams and the results from the surveys undertaken will be used to compile reports and infographics which are to be shared across the Ux team, Consumer, and the wider business at OS.Bidders interested in applying for this opportunity should do so electronically through In-Tend. Visit https://in-tendhost.co.uk/os to access the supplier portal. The tender closes on Monday 20 January 2025 at 12:00.
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External ID: fts-ocds-h6vhtk-04c72f • Added 6 August 2026