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BFI London Film Festival Creative Refresh

British Film Institute

Awarded
services

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from British Film Institute, and hundreds more across the UK public sector.

Key details

Contracting authority
British Film Institute
Public authority - sub-central government
Region
LONDON
Contract value
£70,000ex VAT
£84,000 inc VAT
Submissions closed
9 May 2025
Published
14 April 2025

Procurement

Contract period
30 June 2025 - 29 June 2028
3 years
Possible extension to 29 June 2030 · 4 years, 11 months in total
Procedure type
Below threshold - open competition
CPV classifications
  • 79340000 Advertising and marketing services
  • 79341000 Advertising services
  • 79341100 Advertising consultancy services
  • 79341400 Advertising campaign services
  • 79342000 Marketing services

What happened

British Film Institute awarded this contract to PENTAGRAM DESIGN LIMITED worth £70,000 on 24 Jul 2025. The contract runs until 29 Jun 2028.

Description

In 2026, the Festival turns 70 and we are taking this opportunity to refresh the look and feel of the BFI London Film Festival brand after several years iterating on our current visual identity. We continue to be excited by the potential of the current ‘cascade’ iconography, but we are not committed to retaining it as the core iconic reference point for the Festival and would like to explore other creative propositions. This identity will be the basis for all branding and promotional collateral produced for the Festival and will be used to engage the broadest possible B2C and B2B audiences in London, around the UK and internationally.

Awarded supplier

Supplier
PENTAGRAM DESIGN LIMITED
Award value
£70,000
Award date
24 July 2025

Contact

Address
21 Stephen Street, London, W1T 1LN

Identifiers

Buyer reference
2025/429
Notice ID
015049-2025
OCID
ocds-h6vhtk-0502b9

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External ID: fts-ocds-h6vhtk-0502b9 • Added 6 August 2026