Modernising and Transforming Donor Recognition

NHS Blood and Transplant is undertaking a strategic review and transformation of its Donor Recognition Scheme (DRS). Launched in 2014, the existing scheme has played a valuable role in acknowledging the contributions of donors and encouraging ongoing participation. However, in the face of changing public expectations, donor motivations, and operational priorities, the scheme is increasingly seen as misaligned with the organisation’s strategic goals.

This requirement is for Professional Consultancy Support Services to build on the findings of a recently completed six-week review, with a proposed roadmap for modernising donor recognition. This will include donor engagement, pilot activity, further design, and implementation planning which will take place across a 3-month period