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Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts

Agriculture and Horticulture Development Board

Awarded
services

This tender has closed

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Key details

Contracting authority
Region
Coventry
Delivery: United Kingdom
Contract value
£118,000ex VAT
Submissions closed
Not stated by buyer
Published
8 December 2025

Procurement

Procedure type
Award procedure without prior publication of a call for competition
CPV classifications
  • 64212300 Multimedia Message Service (MMS) services

What happened

Agriculture and Horticulture Development Board awarded this contract to Precise Media Monitoring Ltd worth £118,000 on 8 Dec 2025.

Description

AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring.

Mini competition held against framework RM6124

Full description

AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring.

Media Monitoring Requirements

Access to an easy-to-use platform for approximately 25 users

24/7 (all) Media Monitoring

AHDB: Predominantly covering the following UK agriculture sectors: Beef & Lamb, Cereals and Oilseeds, Pork and Diary.

Daily cutting reports from national, regional and trade press and broadcast media (including agriculture and food).

Understanding of our key trade media titles is of high importance.

Consistent and proactive human support to get the most out of the software.

Monthly report on all AHDB coverage which can be broken down by sector.

Development of reports with measures targeted to the business's needs (statistics that can be digested and understood across the business).

Ad-hoc specialist reporting - campaigns, topics and themes, issues management.

Full account management.

Human led and proactive reporting and insight to allow AHDB to understand more about:

 its impact, share of voice

 sentiment

 key messages which resonate

 our levy payer/stakeholder audience and wider consumer media

Understanding of industry spokespeople and how AHDB could invest in them and their role.

Press release distribution

Access to maintained media database

Press release analytics - including share of voice, key messages, spokespeople, key publications, tone, AHDB positioning

Press enquiry logging and tracking

Monthly reporting and analysis of impact of enquiries, key messages and themes.

Awarded supplier

Supplier
Precise Media Monitoring Ltd
Companies House: 03247942
Award value
£118,000
Award date
8 December 2025

Contact

Address
Middlemarch Business Park, Siskin Parkway East, Coventry, CV34PE
Contact name
Sarah Waters

Identifiers

Buyer reference
2025-766
Notice ID
080797-2025
OCID
ocds-h6vhtk-05f12e
Companies House

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External ID: fts-ocds-h6vhtk-05f12e • Added 6 August 2026