Consumer confidence in drinking water
Department Of Environment, Food And Rural Affairs
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Key details
Procurement
- 73200000 Research and development consultancy services
What happened
Department Of Environment, Food And Rural Affairs awarded this contract to ICF Consulting Services Limited worth £51,675 on 26 Nov 2025. The contract runs until 8 Dec 2026.
Description
Research aims
One of DWI’s core objectives is to protect and promote public confidence in the quality and safety of drinking water. Recent political, media and environmental pressures have highlighted the need for a robust evidence base to better understand what drives public perception in this space and what DWI’s role should be in communicating risk and assurance.
This research will investigate the factors influencing consumer confidence in drinking water in England and Wales, and how DWI’s communications strategy might evolve to effectively support its statutory and non-statutory responsibilities. It will help answer questions such as:
- What are the public’s current views on drinking water quality?
- What drives or reduces trust in drinking water specifically, independent of broader industry issues?
- What role can or should DWI play in informing, reassuring and correcting public narratives?
Background
Surveys by Ofwat and
Awarded supplier
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Identifiers
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External ID: fts-ocds-h6vhtk-05a9cf • Added 6 August 2026