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UK Sport - Associate pools to support the Coaching, Leadership, Talent and Culture Teams in their work with Olympic and Paralympic performance programmes

The United Kingdom Sports Council

Awarded
services
4 lots

This tender has closed

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Key details

Contracting authority
The United Kingdom Sports Council
Public authority - central government
Region
LONDON
Delivery: United Kingdom, United Kingdom
Contract value
£333,000 - £500,000ex VAT
Submissions closed
Not stated by buyer
Published
27 February 2026

Procurement

Contract period
12 December 2025 - 12 December 2029
4 years
Procedure type
Open procedure
CPV classifications
  • 80500000 Training services

What happened

The United Kingdom Sports Council awarded this contract to RACHEL ELLISON LIMITED | NTX | SHIFT MK LIMITED | BREAKTHROUGH THINKING LTD | Sara Symington | Karuna Performance | 2 DEVELOP LIMITED | ALFANO CONSULTANCY LTD | Athru Coaching Ltd | BANKPOINT LEADERSHIP LIMITED | BE MORE LEARNING AND DEVELOPMENT LIMITED | BERKSHIRE CONSULTANCY LIMITED | BEYOND CONSULTANTS LIMITED | BLENDED LEARNING STUDIO UK LTD | BRIGHTER THINKING LIMITED | CALIN CROSS LIMITED | CONVERSATIONS THAT COUNT LTD | FabricShift Limited | FARLEIGH PERFORMANCE LIMITED | FIRST ASCENT GROUP LTD | FLYING IGUANA LTD | HAYNES-SHARIFF BUSINESS CONSULTANTS LIMITED | I-COACH ACADEMY LIMITED | INEO LIFE LTD | LEADERBEING LTD | LINDSAY WITTENBERG LIMITED | LIZZY YARNOLD LIMITED | LSP LEADERSHIP LTD | LUKE TYBURSKI LTD | PERFORMANCE FOCUS LTD | PERSONNEL DYNAMICS LIMITED (trading as Positive Dynamics) | PODIUM PERFORMANCE GROUP LIMITED | THE GOALGETTER ORGANISATION LIMITED | THE X GROUP (TXG) LTD | WJ PERFORMANCE CONSULTANTS LTD | KIRSTIE MOORE LIMITED | Limitless Peak | ADAPTIVEMIND CONSULTANCY LIMITED | CHANGING MINDS LTD | EMMA SMITH COACHING LTD | GREY MATTERS PERFORMANCE LIMITED | HEAD FOR A WIN LIMITED | LANCING CONSULTANCY LIMITED | Leeds Beckett University | LIBERATING BRILLIANCE LTD | LIKOS PEOPLE LTD | LIMINAL SPACE CONSULTING LTD | LOUGHBOROUGH UNIVERSITY | MADE FOR MORE LIMITED | MDA COACHING SERVICES LTD | NEXT BRAVE MOVE LIMITED | PAULSON PERFORMANCE CONSULTING LIMITED | SHEFFIELD HALLAM UNIVERSITY ENTERPRISES LTD | TOP SEED CONSULTING LIMITED | You Cubed Coaching | Clear Space Consultancy | Chris Beaumont Consulting | Lesley McKenna | Mentorial Performance | ADVISORY SEVEN LTD | Opus 29 Consultancy | Julian North | Transformative Space | COACHING & PERFORMANCE DEVELOPMENT LTD. | Nigel Donohue Performance Consultant | Sport Performance Services worth £400,000 on 27 Feb 2026. The contract runs until 12 Dec 2029.

Description

The mission for the Leadership, Talent, Culture and Coaching (LTCC) Teams is to understand the demands of each sport's performance plan and the challenges faced by those leading and delivering them - ensuring that athletes and staff are effectively supported in realising their ambitions.

​To meet the evolving needs of leaders and coaches within the high-performance system, the LTCC Teams will offer a blended approach of:

​Self-services resources,

​Peer learning and communities of practice within and across sports,

​Expert advice,

​Access to programmes to enhance role effectiveness, and

​Targeted deployment of skilled associates to support capability development in and through performance environments.

​To respond swiftly and effectively to the needs of sport, pools of high-quality, experienced associates will be procured and retained for the duration of the Olympic and Paralympic cycle.

​The scope of services covered by this procurement will be split into 4 lots:

​Associate - Support for Executive Leadership in High Performance Sport Provision of high-quality, confidential, and developmental executive coaching to leaders operating in high performance sport environments.

​Associate - Support for Culture & Senior Team Leadership in High Performance Sport Provision of support to shape and strengthen leadership team, performance programme, and organisational culture in high performance sport by designing and delivering impactful development that fosters trust, clarity, cohesion, and sustainable performance.

​Associate - Support for Coaching in High Performance Sport Provision of support to work alongside coaches and sports to plan, implement and evaluate bespoke programmes of learning that support coaches' personal and professional development.

​Associate - Support for Recruitment & Talent Management in High Performance Sport Provide expert advice, guidance, and support to organisations across high-performance sport system regarding on demand HR policy and procedures, Talent Management (attraction, identification, recruitment, and selection) of diverse and high-quality talent. It will also support development of optimal organisational design.

​Note: A single associate or organisation may tender for one, multiple, or all roles - provided they demonstrate the required capability and experience. Each individual put forward for an associate pool(s) will be assessed on their unique skills and experience. Any organisation applying for the associate pool(s) will be required to put forward a full body of evidence against the assessment criteria for each member of the team they are proposing.

​The yearly expected spend per lot is outlined in the below

​Annual Spend (Quadrennial Spend)

​Associate - Support for Executive Leadership in High Performance Sport

​£120k (£480k)

​Associate - Support for Culture & Senior Team Leadership in High Performance Sport

​£100k (£400k)

​Associate - Support for Coaching in High Performance Sport

​£150k (​£600k)

​Associate - Support for Recruitment & Talent Management in High Performance Sport

​£100k (​£400k)

​ ​It is anticipated that the value of pieces of work will be less than £30,000, with the majority of contracts below £10,000. Work will be awarded directly, with the project or programme lead engaging with the appropriate pools and individuals. People can be awarded multiple contracts which run at the same time over the tender period.

​In the scenario that a call-off contract is expected to exceed £30k (inc VAT) we will award the contract after a mini-competition period that is open to the suppliers within this lot. The assessment criteria will be consistent with the initial framework criteria with an additional nuanced criteria that is specific to the contract. All suppliers in the lot will be notified of these criteria in their invitation to bid.

​Being selected for the framework does not guarantee work

​Specification for each of the roles can be viewed in the assessment criteria section and in the attached documents at the bottom of the page

Awarded suppliers (90)

Suppliers
  • RACHEL ELLISON LIMITED
  • NTX
  • SHIFT MK LIMITED
  • BREAKTHROUGH THINKING LTD
  • Sara Symington
  • Karuna Performance
  • 2 DEVELOP LIMITED
  • ALFANO CONSULTANCY LTD
  • Athru Coaching Ltd
  • BANKPOINT LEADERSHIP LIMITED
  • BE MORE LEARNING AND DEVELOPMENT LIMITED
  • BERKSHIRE CONSULTANCY LIMITED
  • BEYOND CONSULTANTS LIMITED
  • BLENDED LEARNING STUDIO UK LTD
  • BRIGHTER THINKING LIMITED
  • CALIN CROSS LIMITED
  • CONVERSATIONS THAT COUNT LTD
  • FabricShift Limited
  • FARLEIGH PERFORMANCE LIMITED
  • FIRST ASCENT GROUP LTD
  • FLYING IGUANA LTD
  • HAYNES-SHARIFF BUSINESS CONSULTANTS LIMITED
  • I-COACH ACADEMY LIMITED
  • INEO LIFE LTD
  • LEADERBEING LTD
  • LINDSAY WITTENBERG LIMITED
  • LIZZY YARNOLD LIMITED
  • LSP LEADERSHIP LTD
  • LUKE TYBURSKI LTD
  • PERFORMANCE FOCUS LTD
  • PERSONNEL DYNAMICS LIMITED (trading as Positive Dynamics)
  • PODIUM PERFORMANCE GROUP LIMITED
  • THE GOALGETTER ORGANISATION LIMITED
  • THE X GROUP (TXG) LTD
  • WJ PERFORMANCE CONSULTANTS LTD
  • KIRSTIE MOORE LIMITED
  • Limitless Peak
  • ADAPTIVEMIND CONSULTANCY LIMITED
  • CHANGING MINDS LTD
  • EMMA SMITH COACHING LTD
  • GREY MATTERS PERFORMANCE LIMITED
  • HEAD FOR A WIN LIMITED
  • LANCING CONSULTANCY LIMITED
  • Leeds Beckett University
  • LIBERATING BRILLIANCE LTD
  • LIKOS PEOPLE LTD
  • LIMINAL SPACE CONSULTING LTD
  • LOUGHBOROUGH UNIVERSITY
  • MADE FOR MORE LIMITED
  • MDA COACHING SERVICES LTD
  • NEXT BRAVE MOVE LIMITED
  • PAULSON PERFORMANCE CONSULTING LIMITED
  • SHEFFIELD HALLAM UNIVERSITY ENTERPRISES LTD
  • TOP SEED CONSULTING LIMITED
  • You Cubed Coaching
  • Clear Space Consultancy
  • Chris Beaumont Consulting
  • Lesley McKenna
  • Mentorial Performance
  • ADVISORY SEVEN LTD
  • Opus 29 Consultancy
  • Julian North
  • Transformative Space
  • COACHING & PERFORMANCE DEVELOPMENT LTD.
  • Nigel Donohue Performance Consultant
  • Sport Performance Services
  • Tracy Whittaker-Smith
  • CARDIFF MET COMPANY LTD
  • L&A PERFORMANCE LIMITED
  • LOUGHBOROUGH UNIVERSITY ENTERPRISES LIMITED
  • ONE HIGH PERFORMANCE COACHING LIMITED
  • PERFORMANCE VISION LIMITED
  • PRAXIS COACHING LIMITED
  • SG LEARNING & DEVELOPMENT LTD
  • Coach Craft
  • Andrew Mark Gillott
  • Experience Project
  • Dean Clark
  • Drivetrain Coaching and Consulting
  • Lacuna Learning
  • Good Things Coming
  • E. T. Hall Consulting
  • Handyside Coaching
  • Martin Dighton
  • Michelle Vernon-Way
  • Paul Kinnerk Coaching Limited
  • Paul Russell
  • EP PARTNERS LTD
  • PEOPLE UP HR CONSULTING LTD
  • Hawthorn People Consulting
Companies House: 08291810
Award value
£400,000
Award date
27 February 2026

Contact

Address
10 South Colonnade, London, E14 4PU

Identifiers

Buyer reference
FRA15102025
Notice ID
018030-2026
OCID
ocds-h6vhtk-05cdf5
Companies House
PPON
PDHV-6143-RRMX

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External ID: fts-ocds-h6vhtk-05cdf5 • Added 6 August 2026