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Social Media and Insight

Agriculture And Horticulture Development Board

Awarded
services

This tender has closed

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Key details

Contracting authority
Agriculture And Horticulture Development Board
Public authority - sub-central government
Region
Coventry
Delivery: United Kingdom, United Kingdom
Contract value
£93,333ex VAT
Submissions closed
Not stated by buyer
Published
4 March 2026

Procurement

Contract period
1 April 2026 - 31 March 2027
11 months
Procedure type
Below threshold - open competition
CPV classifications
  • 79341400 Advertising campaign services

What happened

Agriculture And Horticulture Development Board awarded this contract to Sprout Social Inc worth £93,333 on 2 Mar 2026. The contract runs until 31 Mar 2027.

Description

AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact.

Awarded supplier

Supplier
Sprout Social Inc
Award value
£93,333
Award date
2 March 2026

Contact

Address
Middlemarch Business Park, Coventry, CV3 4SU
Contact name
Sarah Waters

Identifiers

Buyer reference
2025-775
Notice ID
019379-2026
OCID
ocds-h6vhtk-059af9

Explore related tenders

External ID: fts-ocds-h6vhtk-059af9 • Added 6 August 2026