BrandIndex and Profiles
Transport for Wales
This tender has closed
The submission deadline for this contract has passed. There may be more active services tenders from Transport for Wales, and hundreds more across the UK public sector.
Key details
Procurement
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
What happened
Transport for Wales awarded this contract to YouGov PLC worth £240,000 on 26 Feb 2026. The contract runs until 9 Feb 2029.
Description
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
Awarded supplier
Contact
Identifiers
Explore related tenders
Other tenders from Transport for Wales
View all →External ID: fts-ocds-h6vhtk-065cc2 • Added 6 August 2026