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Marketing Advertisement & Creative Services Framework

London Legacy Development Corporation

Awarded
services
SME-friendly
Framework agreement
2 lots

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from London Legacy Development Corporation, and hundreds more across the UK public sector.

Key details

Contracting authority
London Legacy Development Corporation
Public authority - sub-central government
Region
London
Delivery: UKI4, United Kingdom
Contract value
£50,000,000ex VAT
£60,000,000 inc VAT
Submissions closed
19 December 2025
Published
24 November 2025

Procurement

Contract period
25 February 2026 - 24 February 2034
8 years
Procedure type
Competitive flexible procedure
CPV classifications
  • 79000000 Business services: law, marketing, consulting, recruitment, printing and security
  • 79342000 Marketing services
  • 79342100 Direct marketing services
  • 79340000 Advertising and marketing services
  • 79341400 Advertising campaign services

What happened

London Legacy Development Corporation awarded this contract to Aka Promotions Ltd worth £15,000,000 on 11 Feb 2026. The contract runs until 24 Feb 2034.

Description

London Legacy Development Corporation (LLDC) is procuring a new Marketing, Advertising & Creative (MAC) Services Framework to deliver high-quality, insight-driven and audience-focused marketing activity across Queen Elizabeth Olympic Park (QEOP) and the wider LLDC estate. The Framework will comprise two lots:

Lot 1 – Strategic Marketing Delivery Partner: providing strategic planning, campaign development, integrated marketing delivery, content strategy, data insight, channel planning and ongoing support for Park-wide programmes, seasonal campaigns and major cultural, sporting and community events.

Lot 2 – Creative, Design & Campaign Services: providing agile, project-based creative outputs including design, visual identity development, campaign artwork, content creation (video, photography, digital assets), copywriting, social content, on-site activations and production support.

The Framework will support the full breadth of LLDC’s marketing and communications requirements, including brand development, visitor attraction campaigns, placemaking, cultural programming, community engagement, youth programmes, digital communications, event promotion and strategic stakeholder-facing materials.

The Framework is designed to accommodate both a long-term strategic partner and a diverse pool of creative agencies, ensuring capacity, agility, innovation and best value for publicly funded marketing. Commissions will be issued via call-off contracts based on need, with no guaranteed minimum spend.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./VEG7U6DD4V

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/VEG7U6DD4V

Awarded supplier

Supplier
Aka Promotions Ltd
Award value
£15,000,000
Award date
11 February 2026

Contact

Address
05 Endeavour Square, Level 09, London, E20 1JN
Contact name
Fotis Bountalis

Identifiers

Buyer reference
PIP-251016-01
Notice ID
076670-2025
OCID
ocds-h6vhtk-05e7de

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External ID: fts-ocds-h6vhtk-05e7de • Added 6 August 2026