Marketing Advertisement & Creative Services Framework
London Legacy Development Corporation
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Key details
Procurement
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 Marketing services
- 79342100 Direct marketing services
- 79340000 Advertising and marketing services
- 79341400 Advertising campaign services
What happened
London Legacy Development Corporation awarded this contract to Aka Promotions Ltd worth £15,000,000 on 11 Feb 2026. The contract runs until 24 Feb 2034.
Description
London Legacy Development Corporation (LLDC) is procuring a new Marketing, Advertising & Creative (MAC) Services Framework to deliver high-quality, insight-driven and audience-focused marketing activity across Queen Elizabeth Olympic Park (QEOP) and the wider LLDC estate. The Framework will comprise two lots:
Lot 1 – Strategic Marketing Delivery Partner: providing strategic planning, campaign development, integrated marketing delivery, content strategy, data insight, channel planning and ongoing support for Park-wide programmes, seasonal campaigns and major cultural, sporting and community events.
Lot 2 – Creative, Design & Campaign Services: providing agile, project-based creative outputs including design, visual identity development, campaign artwork, content creation (video, photography, digital assets), copywriting, social content, on-site activations and production support.
The Framework will support the full breadth of LLDC’s marketing and communications requirements, including brand development, visitor attraction campaigns, placemaking, cultural programming, community engagement, youth programmes, digital communications, event promotion and strategic stakeholder-facing materials.
The Framework is designed to accommodate both a long-term strategic partner and a diverse pool of creative agencies, ensuring capacity, agility, innovation and best value for publicly funded marketing. Commissions will be issued via call-off contracts based on need, with no guaranteed minimum spend.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./VEG7U6DD4V
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External ID: fts-ocds-h6vhtk-05e7de • Added 6 August 2026