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University of York - Transforming Online Education

University of York

Awarded
services

This tender has closed

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Key details

Contracting authority
University of York
Public authority - sub-central government
Region
York
Delivery: United Kingdom, United Kingdom
Contract value
Not stated by buyer
Submissions closed
Not stated by buyer
Published
23 July 2026

Procurement

Contract period
10 August 2026 - 9 August 2031
5 years
Possible extension to 9 August 2041 · 14 years, 11 months in total
Extension terms: Where the services and commercial offer have evolved or remained similar in scale and or nature, where the requirement continues, where the performance of the services continues to meet our requirements, the University reserves the right to extend this agreement by either one or two consecutive periods of five years. Contract sum is based on the submitted quantitative reply form profile for the 5 year initial period and the subsequent 5 year extension period and an estimation has been calculated for the further 5 year period (based on the profile provided for the first 5 year extension period) to give an estimated calculation for the potential total 15 year contract period.
Procedure type
Competitive flexible procedure
CPV classifications
  • 79340000 Advertising and marketing services
  • 80300000 Higher education services

What happened

University of York awarded this contract to FUTURELEARN LIMITED worth £92,000,000 on 16 Jul 2026. The contract runs until 9 Aug 2031.

Description

A high calibre, strategic partner to accelerate the growth and global reach of the University of York Online portfolio.

With a mature and successful postgraduate online degree presence, the University plans to expand its current degree

portfolio and develop new offerings in short courses, stackables and micro-credentials. Our needs include an OfS registered (or in the process of OfS registration), innovative partner with a proven track record of delivering high-impact, data-driven marketing, lead generation and student recruitment at a global level across a diverse portfolio of degrees, micro credentials and short courses.

We require excellent market insight, conversion management, the delivery of a seamless, high quality digital experience for learner recruitment, as well as having capabilities in B2B sales and recruitment.

The University of York will remain the lead for all current academic pedagogy, teaching, and for the long term student success and

pastoral journey.

Following an initial phase of transition for our existing online programmes, we will take forward new developments including but not necessarily limited to:

New and/or revised online Masters degrees

University- or partner-developed short courses, with credit-bearing options, that may provide pathways to degrees

'Stackable' short courses and awards

Innovative use of AI to support programme development and delivery (content, assessment and feedback) and to enhance the student experience and progression.

Awarded supplier

Supplier
FUTURELEARN LIMITED
Companies House: 08324083
Award value
£92,000,000
Award date
16 July 2026
Bidders
1 bidder

Contact

Address
Heslington, York, YO10 5DD

Identifiers

Buyer reference
UY PROC 1240
Notice ID
069595-2026
OCID
ocds-h6vhtk-060a4e
PPON
PRDQ-5539-WTHX

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External ID: fts-ocds-h6vhtk-060a4e • Added 23 July 2026