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Media Strategy, Planning and Buying

Department for Business & Trade

Awarded
services

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from Department for Business & Trade, and hundreds more across the UK public sector.

Key details

Contracting authority
Department for Business & Trade
Public authority - central government
Region
London
Delivery: United Kingdom, United Kingdom
Contract value
£80,000,000ex VAT
Submissions closed
Not stated by buyer
Published
20 July 2026

Procurement

Contract period
26 June 2026 - 13 June 2029
3 years
Possible extension to 13 June 2030 · 3 years, 11 months in total
Extension terms: 12 month extension option
Procedure type
Award under framework
CPV classifications
  • 92200000 Radio and television services

What happened

Department for Business & Trade awarded this contract to Wavemaker Ltd worth £80,000,000 on 26 Jun 2026. The contract runs until 13 Jun 2029.

Description

Provision of Media Strategy, Planning and Buying services. This also includes the provision of a marketing operating system alongside paid, owned and earned planning (including international and domestic capability)

Awarded supplier

Supplier
Award value
£80,000,000
Award date
26 June 2026

Contact

Address
Old Admiralty Building, London, SW1A 2DY

Identifiers

Notice ID
068133-2026
OCID
ocds-h6vhtk-06adb8

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External ID: fts-ocds-h6vhtk-06adb8 • Added 4 June 2026