eTenders Ireland

MA3502F MU – RFT to Establish a Multi-Supplier Framework Agreement for the Provision of Recruitment Services, Digital Marketing, Lead Conversion and Analytics Services for IO for Maynooth University

Education Procurement Service (EPS)

Awarded
IE
services
Framework agreement
Ireland

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from Education Procurement Service (EPS), and hundreds more across the UK public sector.

Key details

Contracting authority
Region
Ireland
Contract value
€800,000ex VAT
Submissions closed
5 February 2026
Published
22 December 2025

Procurement

Contract period
Until 27 July 2030
48 months
Procedure type
Open
Evaluation method
Most Economically Advantageous Tender (MEAT)
CPV classifications
  • 72212482 Business intelligence software development services
  • 72220000 Systems and technical consultancy services
  • 72316000 Data analysis services
  • 79300000 Market and economic research; polling and statistics
  • 79341400 Advertising campaign services
  • 79342000 Marketing services
  • 79342100 Direct marketing services
  • 79342200 Promotional services
  • 79600000 Recruitment services
  • 79610000 Placement services of personnel
  • 79633000 Staff development services

What happened

Education Procurement Service (EPS) awarded this contract to IDP | Keystone Academic Solutions | M Square Business Solutions Inc. dba MSM Unify | Studyportals BV | Test Triangle worth €800,000 on 27 Jul 2026. The contract runs until 27 Jul 2030.

Description

The International Office (IO) at Maynooth University (MU) requires the services of providers who can provide a digital marketing and student recruitment platform as well as international student and portfolio market intelligence services. The purpose of the services will be to enhance the University’s visibility and reputation in non-EU markets, to promote opportunities for degree-seeking international students to study at MU, to generate leads from the platform, to re-engage MU applicants during the student recruitment lifecycle, and ultimately to drive additional applications and enrolments for MU.

Awarded supplier

Supplier
IDP | Keystone Academic Solutions | M Square Business Solutions Inc. dba MSM Unify | Studyportals BV | Test Triangle
Award value
€800,000
Award date
27 July 2026

Contact

Procurement contact for this buyer (from their other notices)

Identifiers

Buyer reference
MA3502F

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External ID: ie-7226542 • Added 18 April 2026