EV2673C IUA RFT for the provision of a Digital Communications and Marketing Programme for MicroCreds

The IUA is currently seeking tenders to secure the provision of a highly experienced, professional, motivated, and engaged Digital and Content Marketing Agency to work exclusively with the IUA to build, develop and implement a fully integrated, fully managed, precisely targeted digital communications and marketing programme throughout 2024. The successful company will work with the IUA’s MicroCreds Communications Manager and Project stakeholders to plan and implement a digital marketing strategy, comprising multiple campaigns for specific audiences with the aims of; • Increasing overall awareness of micro-credentials, • Driving traffic to and engagement with MicroCreds.ie, • Building awareness of partner course provisions to our target audiences, • Driving leads and interest with the ultimate goal of conversion to applications across each of our 7 project partner universities. Individual campaigns within the programme will be required and will deliver consistency and strength in brand. Activities carried out by the IUA will focus on key recruitment windows for our partner universities (outlined below) and will be supported by local activities carried out independently by partner universities. This digital programme will be supported by additional traditional marketing activities carried out independently by the IUA.