The Provision of Communications and Public Relations Services for Strategic Marketing of the Springboard + and Human Capital Initiative Pillar 1 Programmes in 2024
Higher Education Authority
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Key details
Procurement
- 79340000 Advertising and marketing services
- 79342000 Marketing services
- 79400000 Business and management consultancy and related services
- 79410000 Business and management consultancy services
- 79413000 Marketing management consultancy services
- 79416000 Public relations services
- 79416100 Public relations management services
- 79416200 Public relations consultancy services
What happened
Higher Education Authority awarded this contract to Alice Public Relations worth €145,000 on 22 Jul 2024. The contract runs until 22 Jul 2025.
Description
The types of services for this contract includes a comprehensive range of activities to effectively market the Springboard + and HCI Pillar 1 programmes. This encompasses in depth analysis of target demographics, development of distinct marketing strategies for various audience segments including a specific focus on recent graduates for the HCI Pillar 1 initiative. The approach integrates digital marketing, social media engagement, and traditional advertising supported by market research.
Awarded supplier
Contact
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External ID: ie-3106760 • Added 18 April 2026