Contract for the Provision of Customer Relationship Management System
Robert Gordon University
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Key details
Procurement
- 48000000 Software package and information systems
- 48100000 Industry specific software package
- 48445000 Customer Relation Management software package
- 72212445 Customer Relation Management software development services
- 79342300 Customer services
What happened
Robert Gordon University awarded this contract to Tribal Dynamics Ltd worth £288,060 on 26 Feb 2026.
Description
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
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Identifiers
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External ID: pcs-ocds-r6ebe6-0000799544 • Added 15 May 2026