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Always-on’ partnership with UCAS

NHS England

Awarded
services

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from NHS England, and hundreds more across the UK public sector.

Key details

Contracting authority
NHS England
Public authority - central government
Region
London
Contract value
£533,409ex VAT
Submissions closed
Not stated by buyer
Published
25 August 2026

Procurement

Contract period
21 August 2026 - 19 August 2027
1 year
Procedure type
Direct award
CPV classifications
  • 79340000 Advertising and marketing services

What happened

NHS England awarded this contract to UCAS Media Limited worth £533,409 on 21 Aug 2026. The contract runs until 19 Aug 2027.

Description

Due to delays arising from administrative and operational circumstances, NHS England awarded this contract to UCAS (University and Colleges Admissions Service) commencing 25/07/2025.

The contract will focus on increasing the number of applicants to Nursing and Midwifery clinical programmes.

NHS England will submit the UK07 notice at the earliest opportunity afforded by the e-notification systems.

Awarded to UCAS as the Government's appointed provider for University and College admissions.

UCAS’s unique capabilities in real-time data insights and targeted student engagement provide an opportunity to attract diverse talent, including those pursuing apprenticeships and non-traditional career pathways. This approach also aligns with the government’s five missions, particularly:

1. Kickstarting Economic Growth: By supporting recruitment in underserved areas, the partnership fosters local economic development through high-value career opportunities.

2. Breaking Down Barriers to Opportunity: Emphasising apprenticeships and alternative career pathways ensures equitable access to NHS careers for underrepresented and disadvantaged groups.

3. Building an NHS Fit for the Future: Modernising student atrraction and recruitment through data-driven, responsive strategies ensures the NHS workforce is prepared to meet future healthcare demands.

Awarded supplier

Supplier
UCAS Media Limited
GB-PPON: PQLW-4791-YWWY
Award value
£533,409
Award date
21 August 2026

Contact

Address
Wellington House, 133-135 Waterloo Rd, London, SE1 8UG

Identifiers

Buyer reference
C378337
Notice ID
080853-2026
OCID
ocds-h6vhtk-069232

Explore related tenders

External ID: fts-ocds-h6vhtk-069232 • Added 6 May 2026