Always-on’ partnership with UCAS
NHS England
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Key details
Procurement
- 79340000 Advertising and marketing services
What happened
NHS England awarded this contract to UCAS Media Limited worth £533,409 on 21 Aug 2026. The contract runs until 19 Aug 2027.
Description
Due to delays arising from administrative and operational circumstances, NHS England awarded this contract to UCAS (University and Colleges Admissions Service) commencing 25/07/2025.
The contract will focus on increasing the number of applicants to Nursing and Midwifery clinical programmes.
NHS England will submit the UK07 notice at the earliest opportunity afforded by the e-notification systems.
Awarded to UCAS as the Government's appointed provider for University and College admissions.
UCAS’s unique capabilities in real-time data insights and targeted student engagement provide an opportunity to attract diverse talent, including those pursuing apprenticeships and non-traditional career pathways. This approach also aligns with the government’s five missions, particularly:
1. Kickstarting Economic Growth: By supporting recruitment in underserved areas, the partnership fosters local economic development through high-value career opportunities.
2. Breaking Down Barriers to Opportunity: Emphasising apprenticeships and alternative career pathways ensures equitable access to NHS careers for underrepresented and disadvantaged groups.
3. Building an NHS Fit for the Future: Modernising student atrraction and recruitment through data-driven, responsive strategies ensures the NHS workforce is prepared to meet future healthcare demands.
Awarded supplier
Contact
Identifiers
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View all →External ID: fts-ocds-h6vhtk-069232 • Added 6 May 2026