Adults and Teenagers News Consumption Surveys

The primary objectives of this survey are:

• To continually inform Ofcom's understanding of news consumption and attitudes across the UK, and within each UK nation.
• To inform Ofcom's current regulatory duties, including those relating to Purpose 1 of the BBC Charter and Agreement, and ongoing policy work. To ensure the News Consumption Survey continues to function as a robust single source of news consumption among adults and teenagers across the UK.

Our specific objectives are:

• To continually measure the use of news providers and news services across platforms (TV, VoD, radio, audio, online, print)
• To provide an accurate measure of the use of online intermediaries for news (social media, search engines and news aggregators) and direct access through online sites
• To understand overall attitudes towards, and perceptions of, individual news providers and news hosting services, in particular metrics such as trust, accuracy, impartiality and high quality.
• To understand the importance of news providers and news hosting services to individuals and to society
• To understand interest in and satisfaction with local news

We are seeking to measure all of the above in a robust annual continuous survey that includes all audiences, including those who may not be online. As such, the selected agency will need to have the necessary capabilities to deliver these with appropriate methodologies.

The key metrics need to be analysed by core sub-groups, as defined in our sample section below. Given the need to both overhaul the survey, while maintaining the ability to compare data with past years on key consumption and attitudinal metrics, we will work closely with the agency to design the new survey in order to achieve the above objectives.