Campaign Planning and Delivery & Associated Services (GCU)
Glasgow Caledonian University
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Key details
Procurement
- 79341400 Advertising campaign services
What happened
Glasgow Caledonian University awarded this contract to Penna plc worth £1,370,331 on 3 Jun 2026.
Description
The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment.
The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to:
Higher Education sector strategy
Performance marketing and media buying
AI-powered campaign planning and organisation tools
Transparent measurement and conversion tracking across all platforms
Additional information
Expenditure is indicative and will be determined by the level of service required by the University.
Awarded supplier
Contact
Identifiers
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External ID: pcs-ocds-r6ebe6-0000822099 • Added 15 April 2026