eTenders Ireland

MMP078F Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector

The Office of Government Procurement

Awarded
IE
services
Framework agreement
Ireland

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from The Office of Government Procurement, and hundreds more across the UK public sector.

Key details

Contracting authority
Region
Ireland
Contract value
€35,000,000ex VAT
Submissions closed
16 June 2025
Published
7 May 2025

Procurement

Contract period
Until 12 November 2029
48 months
Procedure type
Open Procedure
Evaluation method
Lowest Price
CPV classifications
  • 79340000 Advertising and marketing services
  • 79341000 Advertising services
  • 79341100 Advertising consultancy services
  • 79341200 Advertising management services
  • 79341400 Advertising campaign services

What happened

The Office of Government Procurement awarded this contract to Spark Foundry worth €35,000,000 on 12 Nov 2025. The contract runs until 12 Nov 2029.

Description

In summary, the Services comprise: * Managing the media planning and buying activities of Framework Client(s) requiring public information notices and/or recruitment advertising; * Planning and buying media across press (national and local), digital (including social media) and audio channels; * Buying media applying the prices tendered (i.e. guaranteed percentage discounts on published rate cards for selected publications/platforms); * Leveraging any market opportunities to exceed these prices, for example by availing of short term special offers, seasonal discounts or other tactical buying strategies; * Negotiating media prices for specialist media titles, digital platforms or other channels, if required (these may include international channels); * Framework Clients will on occasion require full production of press and/or digital advertisements (e.g. templates/layout/typesetting), and may also require recording of content for audio advertisements. * Comply at all times with the requirements of the Official Languages Acts 2003 (Section 10) and 2021.

Awarded supplier

Supplier
Spark Foundry
Award value
€35,000,000
Award date
12 November 2025

Contact

Procurement contact for this buyer (from their other notices)

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External ID: ie-5133217 • Added 18 April 2026