Measure of the Garden Market Study
Bord Bia (Irish Food Board)
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Key details
Procurement
- 73110000 Research services
- 73210000 Research consultancy services
- 79310000 Market research services
What happened
Bord Bia (Irish Food Board) awarded this contract to Ipsos B and A worth €90,000 on 18 Jul 2025. The contract runs until 18 Oct 2026.
Description
Bord Bia requests tenders from suitably experienced and qualified service providers to provide a measure of the ‘Size of the Gardening Products Related Market and Household Landscape Services in Ireland (for 2025)’. This data/information will then be used as the basis for influencing decision making, surrounding the purchasing of plants and garden products in Ireland (ROI) – with a particular emphasis on increasing plant sales. The data will also inform Bord Bia communications around gardening and the size of the garden market. Research findings should facilitate better informed management and organisation of providers of plants/garden products and landscape services. The findings should direct businesses to establish the best product or service mix offering to maximise sales in the current economic environment.
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